- Grand Rapids Michigan
Innovative, Results-Driven Digital Strategist Maximizing Brand Awareness, Lead Generation & New Business Revenue
Dennis Robinson's Bio:
Dennis Robinson's Experience:
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Director of Marketing at Vertical Compass
March 2018 - Present | Grand Rapids MichiganIn my current role, I design and execute digital strategies for clients of this marketing and communications consultancy that primarily consist of social media campaigns, search engine optimization (SEO) initiatives, marketing collateral design and production, content creation and curation, and strategic messaging while managing and continually improving the performances of a two-member marketing team. To ensure customer success, I frequently perform extensive market research (social media surveys) to establish and/or enhance customers’ digital presences and grow impressions and social media followership month-over-month.
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Director of Marketing at VAPE News
October 2017 - November 2018In this position, I launch digital marketing campaigns to drive web traffic and new customer acquisition with concurrent responsibilities for creating all messaging, branding, and positioning statements and created customer segmentation strategies to improve campaign efficacy. My most impactful contribution involved the management of a rebranding campaign that led to increases in new customer acquisition by 20% and annual revenue by 15%. This was done by penetrating 2 new market segments with the distribution of 2 new magazines. Last, but certainly not least, I guided the planning and efficient execution of a fundraising campaign that secured $280k in charitable donations.
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Marketing and Advertising Manager (Head of Marketing) at Mister-E-Liquid LLC
January 2016 - March 2018 | Grand Rapids MichiganI developed and implemented strategic marketing initiatives to boost sales of vape juice and vaping equipment on a $250k annual budget and placed significant focus on enhancing brand reputation and awareness through event marketing campaigns in domestic and international markets. I hired and led a new six-member marketing team, and effectively presided over the launch of 20+ new brands that outperformed ambitious sales forecasts while securing celebrity endorsements with well-known entertainers that directly led to increases in web traffic and social media views.
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District Sales Manager at Mister-E-Liquid LLC
January 2015 - January 2016 | Grand Rapids MichiganIn my first role with Mister-E-Liquid, I oversaw a 20-member sales team that was tasked with identifying and engaging with potential clients through persistent outbound prospecting to retailers across Michigan. My scope of responsibilities included spearheading candidate assessment and selection to ensure our ongoing acquisition of top talent, as well as new hire training to elevate individual and team goal attainment. In a relatively short timeframe, I led our team to aggressively pursue its sales targets and produce record-setting annual revenue goals in 2015, enabling the company’s expansion into two new states. Much of our success was due to my authoring of an improved elevator pitch and sales presentation that increased conversion rates of multiple products.
Dennis Robinson's Education:
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Colorado Technical University
2018 – 2019Master of Business Administration - MBAConcentration: MarketingActivities: GPA 3.81 -
Colorado Technical University
2015 – 2018Bachelor’s DegreeConcentration: Business, Management, Marketing, and Related Support ServicesActivities: GPA. 3.49
Dennis Robinson's Interests & Activities:
Technology, Electric Cars, Fashion, Marketing, Branding, Football, Golf, More Golf!